The Shift Method Incubator engineers the life you want through Capacity Expansion of your business and life. 

IF YOU ARE READY TO FINALLY...

Break out of the guilt cycle and grow the business of your dreams, while spending each day in the freedom of flow state.

ENROLL NOW

Hustling to grow a business that doesn't exhaust your energy, cost you precious time with your family or deplete your health.

You took a leap of faith and traded a 9-to-5 in favor of early mornings and late nights, trying to make your dream business grow while the rest of the family sleeps.

You've seen some traction in your business, but not without  the sacrifice of time and energy from the people most important to you.

You know you could  do more and scale, if you could just add a few more hours into the day.

But every week by Wednesday, you hit a wall and feel burnt out because... 

❌  You don't have the support you need in your business to grow past your current workload. 📉

❌  Your spouse is starting to resent that your time with family is always distracted. 😔

❌  Your kids notice how much you are on your🤳 or 👩‍💻. 

❌  You are doing all the things it takes to be successful, but the results aren't there. 🤷

The past two years have felt like a constant cycle of  sacrificing your time, energy and priorities, for a reward that isn't fulfilling.

It feels like you have a lid on the chaos, but the pot is always a few moments away from boiling over.

I have been there. 

I LOST MY MARRIAGE, MY JOB, AND MYSELF TRYING TO DO IT ALL.

That's how I know there is a better way.

When I changed careers to become a coach, I was up against a declining economy, unreal competition, and lacked support from those closest to me.

I was doing everything that other successful coaches were doing and I had a solid business plan.

It should have been easy, but it wasn't for me and I couldn't figure out why. 

I assumed that the people in this industry experiencing success were just wired differently. 

Jump forward a few years and I now have my own successful business, a stronger marriage than ever before and I spend more time enjoying my life than managing a business. 

I LOST MY MARRIAGE, MY JOB, AND MYSELF TRYING TO DO IT ALL.

That's how I know there is a better way.

When I changed careers to become a coach, I was up against a declining economy, unreal competition, and lacked support from those closest to me.

I was doing everything that other successful coaches were doing and I had a solid business plan.

It should have been easy, but it wasn't for me and I couldn't figure out why. 

I assumed that the people in this industry experiencing success were just wired differently. 

Jump forward a few years and I now have my own successful business, a stronger marriage than ever before and I spend more time enjoying my life than managing a business. 

 

SO, WHAT WAS IN THE WAY?  

The reason that other coaches were more successful and had more fulfilling lives wasn't that they had more time in their day, bigger teams, or fewer distractions. 

And the gap between where I was then and where I am today wasn't because of a hack or secret that I didn't know. 

It's because who I was did not align with what I wanted.

I was operating my personal life through chaos and that was bleeding into my business. 

I needed to first create a set of personal systems that were structured and that I had complete control of; if I wanted to see the same results in my business.

I committed to elevating who I was at an identity level (my behaviors, actions, thoughts and habits) to the person that had a successful business and fulfilling life. 

Through the process, I developed The Shift Method. This method has not only helped me change my life, but has helped hundreds of my clients build their dream business and find joy in every area of life.

IF YOU'RE READY FOR A SHIFT BECAUSE YOU WANT...

❤️  Your ambitions to match your results. Which translates to steadfast business growth year over year. 📈

❤️  Each day is full of joy, starting and ending with family. You show up with energy through the day, fueled by love not over-caffeinated... ☕️

❤️  Your friends ask you "how you do it?" because they can't help but notice the love in your marriage. None of it for show... all of it real. 🥰

❤️  Your dreams keep getting bigger because your ideas are 🔥 and you've got a system of repeatable success to make them all come true. 

IMAGINE WHAT IT WOULD FEEL LIKE TO HAVE...

 

CONFIDENCE IN YOUR GROWTH PLANS

You have a proven system to follow that predicts success. You have a steady income running on its own, while chasing new ideas. 

CONTROL HOW YOU SPEND YOUR TIME

Processes that allow you to maximize your time so that you decide how you spend your day instead of the day deciding how you spend your time. 

CLEAR, CONCENTRATED FOCUS 

Never underestimate how much time a task will take again.
Find a productivity flow that allows you to move fluidly through the day. 

INTRODUCING 

THE SHIFT METHOD PROGRAM

Shift Method coaching is a 90-day program for entrepreneurs looking to accelerate their income while getting their life back.

After the 90 days, we continue to work for the year through small group coaching calls, tailoring the Shift Systems and make important connections.

All of it is designed to grow your business into a legacy while maintaining perfect harmony in all areas of your life.

⚡️ YES! SIGN ME UP!

THE SHIFT METHOD PROGRAMS

Each Shift Method program is a year-long commitment for entrepreneurs.
We work through a specific set of processes, tailor the Shift systems, and make important connections. All of it is designed to grow your business into a legacy while maintaining perfect harmony in all areas of your life.

YES! Sign Me Up!
 
 

BY THE END OF THE PROGRAM, YOU WILL HAVE... 

PRODUCTIVITY MACHINE

A personalized set of systems to organize your entire life. You'll learn to calendar like a PRO and you'll never have to question what you need to do each day. 

BUSINESS GROWTH PLANS

Business planning templates that break down any business venture into the exact action steps you'll need to take each idea from planning to doing to done.
Launch ✅ More clients ✅

HABIT-BUILDING APP

Our Shift Method App takes the guesswork out of building better habits. Plus, get all the accountability you need right on your phone.

NETWORK OF EXPERTS

You'll build your business alongside a community of like-minded entrepreneurs, strategize and collaborate on the best way to level-up your services and marketing.

FAMILY/RELATIONSHIP RESOURCE

You'll work through a series of sessions that aim to ground you deeply in the most important relationships and help you win their support in your dreams. 

A REPEATABLE PROCESS

Achieving one goal is great. But repeatable, long-term success is what you're after. You will get a series of systems, tools and processes that can be applied to every new goal and will accelerate your path to achievement.  

 
 

 HERE ARE SOME OF THE FEATURES IN OUR SHIFT METHOD PROGRAMS

Immediate Access to On-Demand Trainings and Quick Start Guides

6 Small Group Coaching Calls with Anthony

One Year of Monthly LIVE Training and Replays

Access to the Shift Community

⚡️ YES! Sign me up!

I Believe that the 
right people + a proven process
are all you need to accomplish everything you want in life.

I believe that you can achieve all the success you want in life, while maintaining a beautiful harmony every day with your family. 

I believe that any adventure or challenge is possible for you. Without sacrificing in areas that are equally important. 

I believe this because I KNOW that anything is possible if you implement the right systems, processes, and surround yourself with the right people. 

My goal is to help you tailor the systems and processes I’ve designed into your life (so they work for YOU) and surround you with the people that align with your values, goals, and ambitions. 

This is about creating a powerful circle that will help you get to your next level, the level after that and the level after that. 

This is about installing the habits, behaviors, and actions of the person who has everything you want into your life… so you can have those things too.

SO WHAT MAKES THE SHIFT METHOD DIFFERENT…

 All my programs operate with Rules of Engagement.  I know without a doubt that you will get what you give. On Day 1, we will work through the expectations that you have for yourself, the program, of me and the community. Those expectations are the rules that will guide you through the process. 

 We work from the inside out.  True change happens when you challenge the beliefs that made you into who you are today. Most programs focus on the action and the result. But lasting change is not a direct line. When you only work on the action you will achieve the first goal you see, but you’ll end up stuck again. We will go through recreating your personal systems from chaos to structured and do the same for your business. 

 I give you the EXACT systems and processes I use in my life and in my business.  During our regular coaching sessions, I’ll help you transform your habits, behaviors and thoughts, but what is going to make it stick are the unique set of processes and systems we use in our program (and in our own lives!)

YES! Sign Me Up!

SO WHAT MAKES THE SHIFT METHOD DIFFERENT…

 All my programs operate with Rules of Engagement.  I know without a doubt that you will get what you give. On Day 1, we will work through the expectations that you have for yourself, the program, of me and the community. Those expectations are the rules that will guide you through the process. 

 We work from the inside out.  True change happens when you challenge the beliefs that made you into who you are today. Most programs focus on the action and the result. But lasting change is not a direct line. When you only work on the action you will achieve the first goal you see, but you’ll end up stuck again. We will go through.

 I give you the EXACT systems and processes I use in my life and in my business.  During our regular coaching sessions, I’ll help you transform your habits, behaviors and thoughts, but what is going to make it stick are the unique set of processes and systems we use in our program (and in our own lives!)

YES! Sign Me Up!
 
 

WHAT TO EXPECT IN THE FIRST 60 DAYS

Yes! Get Started Now!

WHAT TO EXPECT IN THE FIRST 90 DAYS

EXPIRING BONUS

SHIFT BUSINESS BLUEPRINT (value $8,000)

Like most entrepreneurs, you're getting pulled in a million different directions. You know you need to grow your business, but you're not sure how to do it without sacrificing your time (or your income).

That's why, as a special bonus, you'll get my Shift Business Blueprint! This straightforward guide will help you cut through all the noise distracting you from growth and avoid the pitfalls while expanding your business.

This four-stage process will help you...

  1. Develop crystal clarity on your value to the marketplace that no one can compete with.

  2. Design your specific offer so you can create a custom sales conversation when interacting with clients

  3. Implement a reliable lead generation and nurture sequence to bring in more clients

  4. Strategize a plan to bring awareness to your product or service

 

YES! Sign Me Up!

BY THE END OF THIS PROGRAM YOU WILL HAVE A SET OF PROCESSES, TOOLS AND SYSTEMS 
THAT WORK AROUND THE CLOCK,
MAKING YOUR LIFE AND BUSINESS WORK
IN  PERFECT HARMONY

WHO IS THE SHIFT METHOD PROGRAM FOR

Entrepreneurs who have grown their business, but are stuck in a place just beneath their full potential.

Business owners who are exhausted from being the CEO, COO, CMO and CTO at work and at home. 

Anyone looking to find a better balance between work and family. One that allows them to feed their hustle spirit, while staying present physically and mentally with their family.

NOT FOR

Entrepreneurs who are content with their current level of success and are only looking for systems to maintain.

You aren’t willing to invest time and energy into the group or program. This program will require you to be present in the group and do the work presented in order to see results. 

You are searching for a “plug-and-play” system. Yes, you will get templates for the processes in systems used in the Shift Method, but we will work to customize those to your business needs. This isn’t a one-size-fits-all program.

WHO IS THE SHIFT METHOD PROGRAM FOR

Entrepreneurs who have grown their business, but are stuck in a place just beneath their full potential.

Business owners who are exhausted from being the CEO, COO, CMO and CTO at work and at home. 

Anyone looking to find a better balance between work and family. One that allows them to feed their hustle spirit, while staying present physically and mentally with their family.

NOT FOR

Entrepreneurs who are content with their current level of success and are only looking for systems to maintain.

You aren’t willing to invest time and energy into the group or program. This program will require you to be present in the group and do the work presented in order to see results. 

You are searching for a “plug-and-play” system. Yes, you will get templates for the processes in systems used in the Shift Method, but we will work to customize those to your business needs. This isn’t a one-size-fits-all program.

SIGN UP BEFORE THE DEADLINE 

 

Are you feeling lost and uncertain of your next steps?
Do you have big goals but no idea how to achieve them?

To help you eliminate these questions from your thought process, I'm including my  GPS Planner as a special bonus!

Just like a handheld GPS device, this planner will help you map out the perfect route between you and your goals. The GPS Planner is specifically designed to help you break down large projects into stages and actionable tasks. By following the outlined systems, you'll experience rapid results and achieve your goals faster than you ever thought possible.

EVERYTHING YOU GET WHEN YOU SIGN UP TODAY...

SHIFT METHOD INCUBATOR

$5,000

One Payment

  • Shift Method Masterclass (value $2,325)
  • 8-Week Shift Method Training Program (value $8,500)
  • Shift in 3 Habit Builder App (value $975)
  • Monthly Live Shift Trainings (value $12,000)
  • 6 Small Group Coaching Sessions ($6,000)
  • BONUS (1-Pay ONLY): Shift Business Blueprint (value $8,000)
  • BONUS: GPS Planner and Productivity Training (value $200)

TOTAL VALUE $38,000

ENROLL NOW

SHIFT METHOD INCUBATOR

$1,800 / month

Three Payments (Total $5,400)

  • Shift Method Masterclass (value $2,325)
  • 8-Week Shift Method Training Program (value $8,500)
  • Shift in 3 Habit Builder App (value $975)
  • Monthly Live Shift Trainings (value $12,000)
  • 6 Small Group Coaching Sessions ($6,000)
  • BONUS: GPS Planner and Productivity Training (value $200)




TOTAL VALUE $30,000

ENROLL NOW

Do you have more questions? Text "Coaching" to +1 (925) 433-7543

YOU  MIGHT  BE  WONDERING ...

Will this work for me?

You’ve probably tried other programs and online courses. You’ve eaten the frog, you’ve followed the 7 habits, you make progress for two weeks, but then get stuck again. 

I don’t believe that the perfect process can be found in a book or a course. Yes, we will use those things, but real change happens when you learn to apply what works for the top performers and adapt them into what works for YOUR life and YOUR business. 

I’ll give you the strategies  that I know work and teach you to customize them into a set of processes and systems that work for your life.

 

Am I ready for the investment?

This is an investment of your time, money, and energy. But I know from personal experience that you must invest in yourself if you want to see the results you desire. I will push you to see new perspectives and champion your progress. 

I know that everytime i’ve made an investment in myself and in my business, I’ve seen the biggest jump in results. 

Don’t forget that the Shift Method programs are designed to help you set an impenetrable foundation and create a repeatable process so you can continue to accelerate the growth of your income for many years to come.

 

I'm not sure where I want to go (in my business or in my life)?

Having success in one area of your life is great, but you probably feel like something is missing. You just feel a little uncertain about what that missing piece is. 

You see other people living the life you want – growing a business, happy family, beautiful vacations. But what’s that missing thing keeping you from having the same insta-perfect life?

Nothing is missing – it is within you. I know this and it’s the reason I dedicate so much of my time to coaching you throughout the year. 

You’ll get the tough love you need and the direction to put everything in place.

I'm Ready! Sign Me Up!

I'm Anthony Trucks. A former NFL player, 3X American Ninja Warrior, and the creator of the Shift Method. 

I'm also an author, coach and speaker. But the most important roles in my life are husband, dad, son, brother and friend. My identity is a balance of my relationships, accomplishments and skills. 

Success only happens when who you are to your core, your identity, aligns with your life’s vision. After I realized that I began taking the necessary steps to reprogram myself from the inside out. I spent years researching, practicing and essentially rewiring my brain on a deep psychological level to achieve the necessary changes to become the person I wanted to be. 
 
People say change is hard, but true and authentic transformation isn’t hard. Little by little I started to put in the work and after years of trial and error, I slowly became a well-oiled “shift making” machine.
 
I knew that I could never give what I didn’t have, so I first had to get it for myself.  I saw this firsthand from my adoptive mom in how she loved me past my crazy as a child. If I had it, then I would be able to pass it on. This is why I made two promises to my adoptive mom right before her life ended. One promise was that I would get back on my feet in life and become the man she raised me to be. Then I would do as she did and unconditionally love others, regardless of whether they were blood relatives; I would provide the world with more of what it needed, not less. This Shift Method is that love I’m passing on.