For A Limited Time: Join The One Of A Kind Fail Forward Challenge, Access My $997 Online Training Program, Absolutely Free!
JOIN THE FREE FAIL FORWARD ONLINE CHALLENGE
It's Time To Stop Letting The Fear of Failure Have Power Over Your Dreams

Learn From One Of The Best In The World At Overcoming Failure And Achieving Success As He Went From Foster Care To The NFL And Beyond.
Join Now To Get Free Access To The 14-Day Fail Forward Challenge When You Register Today...
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⏰Time Sensitive: This 14-Day Live And Highly-Interactive Challenge Will Give You The Tools And Strategies To Turn Your Failures Into Fuel And Eliminate Any Fear Of Failure. Starting Monday April 27Th, 2020


Get Free Access To The Fail Forward Challenge When You Register Today
Radically Shift Your Relationship With Failing in Just 14 Days By Learning How To Fail Forward Forever.
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Dear "Shift Starting" Entrepreneur,
Let's be real, failing sucks!
Losing money, time, confidence, motivation, etc. is enough to stop you dead in your tracks and question EVERYTHING.
Doesn't it piss you off to have you sit back and watch other people live your dream because they took the actions you couldn't or wouldn't?
If you're like me you've failed a couple times... ok I've failed more than a couple :-)
Then I mastered the bounce back so I could always take fearless action in the directions of my dreams.
It led me to the NFL, 7-figures in business, best selling author, international speaker, American Ninja Warrior on NBC, and continuing to chase bigger dreams without fear.
That's why I teach it!
The time is NOW for you to take action in a world where everyone is scared to take action out of fear of failing.
Some people will succumb to that fear while others will RISE to achieve more than they ever did before.
One of my clients has brought in more than $80k in the last 4 weeks from a product that previously didn't exist because they chose to attempt something new and knew they would Fail Forward.
So, which one will it be for you?
Take a BIG action.... or wish you did.
ACTION ENDS SUFFERING
I heard that once and realized how true it was that the only way to to fix anything is in taking action, even if I don't "feel" like it.
Now I know you never want to set yourself up for failure by purposely getting into a bad situation where you'll lose.
But you DO want to set yourself up to succeed by taking actions, which means by definition you're going to have to put yourself in a position to "possibly" fail.
Listen, you don't have to fail, and the way I teach it shrinks the fear and possibility of failing down to the size of a field mouse.
You can't be so afraid of failing that you freeze and don't take any action because that's a guarantee that you'll stay stuck and ultimately become a failure.
That does NOT have to be you though. You just need to make friends with failure and learn how to use it as FUEL!
What if I told you there was a process to take the edge off of any past failure while also eliminating the fear of failure keeping you stuck so you can FAIL FORWARD and take a big bold action?
I'd like to invite you to join me in The Fail Forward Challenge so you can release yourself from past failures and frustrations while freeing yourself up to take bold powerful actions to succeed without fear.
To learn how to "Fail Forward" in life now and in the future.
I'm challenging you to prepare for, and take, one powerful game changing action.
Before this challenge these tools and tactics for identity, mindset, and strategic action were only available to my 1:1 high ticket clients who invest over $8,000 to reach their goals.
But for the FIRST TIME EVER I'm sharing every single step and strategy for FREE during this 14 day challenge.
Today is the day for Shift Starters. Those bold enough to "Start Shift" every day towards their success.
While everyone is inside playing scared and tight because of the memory of, or fear of, failure, I want to know that I held nothing back in service to those being held captive by fear.
Don't rob the world of the gift of YOU!
This is your time to release the shackles of failure and turn your fear into fuel that drives you to succeed like never before.
The Head Shift Starter
-Anthony
Meet Your Host Anthony Trucks
🏅Founder Of Identity Shift Coaching
🏅Former NFL Athlete & American Ninja Warrior
🏅7 Figure Entrepreneur And Family Man
"JOIN THE 14-DAY FREE FAIL FORWARD ONLINE CHALLENGE"
Available For A limited Time Only
THIS 14-DAY LIVE VIRTUAL COACHING WILL MAKE SURE THAT YOU... FAIL FORWARD DURING THESE UNCLEAR TIMES!

Top 7 Things You'll Learn
✅The Reframing Failure Framework that puts all past failures through a process to extract the lessons and regain any confidence lost.
✅The Four (4) Failures process the turn your biggest failures you'd like to forget into the ones you most like to share with the world.
✅The Path To Purpose Strategy used by the most successful entrepreneurs to chart a path to their full potential.
✅The Fail Forward Framework that teaches you how to set up every action as an opportunity to succeed even if you fail.

✅The W.W.I.D. technique that removes the dream blocks that usually stop you from dreaming big.
✅The Accountability Coordination Structure that taps into the little known way to create an 80%+ success rate.
✅The Action Day Strategy to prepare for and execute on your next bold action to move the needle regardless how fearful you are.
WHY IS THIS CHALLENGE SO POWERFUL

✴️The Challenge: To give you the structure and tools to access everything that's available to you when you learn to Fail Forward in everything you do.
✴️The Live Experience: Execute LIVE with Anthony every day for 14 days.
✴️The Next Bold Action: Strategize and execute on your next needle moving action fearlessly.
✴️Community: Interact daily with like minded professionals all focused on the same goal. Failing Forward to build a successful business.
"JOIN THE 14-DAY FREE FAIL FORWARD ONLINE CHALLENGE"
Available For A limited Time Only
LIVE TRAINING SCHEDULE
If You Can't Make It The Replays Will Be Available Immediately After
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📹Session 1: Monday April 27th at 10am PT / 1pm ET
📹Session 2: Tuesday April 28th at 10am PT / 1pm ET
📹Session 3: Wednesday April 29th at 10am PT / 1pm ET
📹Session 4: Thursday April 30th at 10am PT / 1pm ET
📹Session 5: Friday May 1st at 10am PT / 1pm ET
📹Session 6: Saturday May 2nd at 10am PT / 1pm ET
📹Session 7: Sunday May 3rd at 10am PT / 1pm ET
📹Session 8: Monday May 4th at 10am PT / 1pm ET
📹Session 9: Tuesday May 5th at 10am PT / 1pm ET
📹Session 10: Wednesday May 6th at 10am PT / 1pm ET
📹Session 11: Thursday May 7th at 10am PT / 1pm ET
📹Session 12: Friday May 8th at 10am PT / 1pm ET
📹Session 13: Saturday May 9th at 10am PT / 1pm ET
📹Session 14: Sunday May 10 at 10am PT / 1pm ET
You Don't Have To Take Our Word For It...
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