About Us

You’re nothing. You’re worthless. No one loves you. You have no reason for living. That is what the world told me as my first memories on this planet. My first vivid memory of life is being handed away by my mother at 3 years old. My three siblings and I would enter the foster care system and spend the earliest years of life feeling less than human. I experienced physical and mental abuse, starvation, and torture to name a few. All before the age of 6 before being placed into a home where I would eventually be adopted as the sole black person in a poor all white family.

I was unable to play any sports as an outlet and I spent years as the bad stinky kid in class where I literally had teachers pull their hair out in frustration before going home to be abused by my first foster dad who would also beat my foster mom. To say I was in a bad environment and felt minuscule as a person is an understatement.

My life has been riddled with ups and downs from the start, and they haven’t slowed down three decades later. I had to sever my biological mother’s rights in person in court, my foster brother almost died, my foster mom contracted an incurable disease named MS, I got arrested, found God, I earned a college scholarship, found my biological father who didn’t know I existed at 19, had my first son in college at 20, three grandparents passed, one grandparent by suicide, I played in the NFL, and I was cut twice before ending my career due to an injury.

I opened a successful 6 figure gym that I almost lost multiple times, found out my dad did know about me at 29 before he passed, and came minutes from taking my own life after my high school sweetheart had a heart shattering affair after we had our second and third children; a set of twins that we almost lost before their birth. For many people these life issues would leave them broken and unable to function in life, but for me it was the opposite. I have fought HARD and come out successful on the other side.

My name is Anthony Trucks and I’m now a father of 3, former NFL player, former gym owner, international speaker, author, six figure consultant, and guy who genuinely wants to improve entrepreneurs/business owners businesses and lives.

I teach entrepreneurs how to get confidence, clarity, new tools, techniques, and self-belief to finally break through their barriers to get what they want most out of their life and business. This is executed through a 3-step process called Trust Your Hustle: See, Sacrifice, Sustain.

I deliver my three step process through one on one coaching, online courses, and speeches.

I became an entrepreneur at 3 years old (sounds weird I know lol, it’ll make sense in a minute)…

My first memory was at 3 years being given away by my mom into foster care. I felt alone, unprepared for the future, unwanted, scared, unsure and essentially on an island. The same first feeling an entrepreneur feels when they TRULY take the first step and start their journey.

I didn’t let those experiences affect how I lived my life and I decided to work my ass off to be great. It happened 11 years later when a girl in my freshman english class in high school said something to her friend while I was half asleep under a big black parka eating a baggie full of cinnamon toast crunch.

She said, “The reason I’m so bad is because I’m in foster care”. By this time I had been adopted after 11 years in the system. I had just been allowed to play football for the first time, but I sucked and I was about to give it up. My adoptive mom was diagnosed with MS, my foster brother left to the military, and I was failing classes because I had stopped trying. Her words made me sick with myself because I knew I sounded like that too.

I made a decision to be GREAT that night. At that point all I wanted was to be great at football. So I worked my ass off and came back the next year a monster. Over the following years I earned a football scholarship, played in the NFL, opened a successful 6-figure gym, became a 6-figure consultant, author and international speaker. All of that happened after I stopped having the same excuse as that girl.

Back then I had the community, tools, and techniques, but was missing the TECHNICIAN. I learned that year what it meant to TRUST YOUR HUSTLE to succeed by developing the intangibles as a person.

That’s the second feeling an entrepreneur gets. The feeling of wanting to give up on starting their dream or closing their business because all seems bleak. It’s defeating and robs the world of GREAT creations and creators.

75% of prison inmates are former foster youth, 2% of foster youth ever actually graduate college, an even smaller percentage of human beings ever get a chance to play in the NFL, and I am one of the 2-5% of people to keep a business successful past 5 years. On paper I am a statistical impossibility because I somehow achieved all of those things.

It was because my adoptive mom had impacted me in such a powerful way that I beat my own negative destiny. On April 15, 2014 I held my adoptive moms right hand as she took her last breath and lost her 17 year battle with MS. It left me questioning what I was supposed to be doing in life. I knew it was more than running a gym.

I had accomplished many things in life and realized it was because of her IMPACT on me. It was because of that impact I was impacting others. I realized her and my life built me to share that same unconditional love with the world. I am drawn to impact the world and make it a better place than I entered it.

That’s the third and final lasting feeling of a true entrepreneur. The feeling TRUE entrepreneurs have every day. The desire to leave an IMPACT and a LEGACY that improves the world in the best way they can. So I impact the people who impact the world. People just like me. Entrepreneurs.

It was during my life’s highs, and getting through my life’s lows that were so hard I almost took my own life, that I developed some intangible skills that I couldn’t fully explain. It took years for me to refine and distill these skills into a systemized process that can be replicated by anyone.

In short, I want to impact entrepreneurs who impact the world every day in the same way my mom impacted me to be able to reach my dreams.